44D
Sophistication Index

King Law Firm

King Law Firm is a trial litigation firm based in Albuquerque, NM. They represent people who have been injured as a result of another person’s negligence and individuals who have been charged in eithe…

HQ Albuquerque, NM#27 of 83 nmkinglaw.com Est. 2013
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King Law Firm is a Albuquerque, New Mexico-based personal injury firm running 12 technologies across 10 categories. Key investments include Cloudflare Web Analytics for analytics, Gravity Forms for forms & CallTrackingMetrics for call tracking. King Law Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
18.9% Percentile
#4729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
CDN 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bendinsuranceagency 33.5 100.0% Basic Tech Adopters
Shaffer & Shaffer 47.0 100.0% Conversion-Focused Firms
Kozloff Stoudt Attorneys 53.5 100.0% Conversion-Focused Firms
Marderbernard 45.0 100.0% Engagement Specialists
Bailey Law Firm 48.0 100.0% Conversion-Focused Firms
Mullen & Mullen Law Firm 33.5 100.0% Basic Tech Adopters
nh-lawyers.com 33.5 100.0% Conversion-Focused Firms
Simmons Law Firm 38.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
40%
Gravity Forms
Conversion
40%
CallTrackingMetrics
Retention
0%
conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
44.0 D — Albuquerque you
Tawney, Acosta, & Chaparro 33.5 F 99 Las Cruces
Fine Law Firm 79.0 B+ 11 Albuquerque
McGinn, Montoya, Love & Curry, P.A. 10.5 F 7 Albuquerque
The Davis Kelin Law Firm 85.0 A 6 Albuquerque
Buchanan Law 76.5 B+ 6 Albuquerque
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Albuquerque, NM
1011 Lomas Boulevard Northwest, 87102

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