48D
Sophistication Index

Bailey Law Firm

Columbia Personal Injury and Criminal Defense Attorney Bailey Law Firm represents individuals in Columbia, South Carolina in a variety of matters including personal injury, criminal defense, and famil…

HQ Columbia, SC#18 of 56 baileylawfirmsc.com Tel 9035937660
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Bailey Law Firm is a Columbia, South Carolina-based personal injury firm running 10 technologies across 10 categories. Key investments include Gravity Forms for forms, CallRail for call tracking & WordPress for cms. Bailey Law Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
23.0% Percentile
#4491 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bendinsuranceagency 33.5 100.0% Basic Tech Adopters
Shaffer & Shaffer 47.0 100.0% Conversion-Focused Firms
Kozloff Stoudt Attorneys 53.5 100.0% Conversion-Focused Firms
Marderbernard 45.0 100.0% Engagement Specialists
Mullen & Mullen Law Firm 33.5 100.0% Basic Tech Adopters
nh-lawyers.com 33.5 100.0% Conversion-Focused Firms
Simmons Law Firm 38.5 100.0% Basic Tech Adopters
robertlawgroup.com 53.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
0%
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.0 D — Columbia you
The Law Offices of Jason E. Taylor 58.5 C 80 Columbia
George Sink 85.3 A 68 North Charleston
Stewart Law Offices 82.5 A- 58 Rock Hill
The Steinberg Law Firm 54.5 C- 39 Charleston
Cain Firm 71.0 B 38 Seneca
Office Locations 1 offices
Headquarters
Columbia, SC
121 N Spring Ave

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