76B+
Sophistication Index

Berenson & Associates, P.C.

Berenson & Associates, PC is an Albuquerque law firm that specializes in personal injury law and employment law. With over 15 years of experience, our team is dedicated to providing personalized, aggr…

HQ Albuquerque, NM#4 of 83 Attorneys 3 nmjusticelaw.com Est. 2008
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Founded in 2008, Berenson & Associates, P.C. combines 18 years of personal injury experience with a 13-tool technology stack across 11 categories. Key investments include Google Analytics for analytics, Juvo Leads for chat & intake & UserWay for accessibility. The firm has 2 attorneys & 4 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Berenson & Associates, P.C. ranks #976 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
83.3% Percentile
#976 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
accessibility 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
JS Library 1
Maps 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Matthew Sharp 60.0 100.0% Conversion-Focused Firms
daylawgroup.com 75.5 100.0% Conversion-Focused Firms
mndlawfirm.com 65.0 100.0% Conversion-Focused Firms
Scanlan Law Group 55.5 100.0% Conversion-Focused Firms
Law Offices of Michael J. Alber 50.0 100.0% Basic Tech Adopters
Harting Simkins & Ryan LLP 59.5 100.0% Conversion-Focused Firms
Advocates for Justice 50.5 100.0% Conversion-Focused Firms
Iacobelli Law Firm 70.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Brightcove · Juvo Leads
Conversion
40%
CallTrackingMetrics
Retention
0%
3 paid tools conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
76.5 B+ 3 Albuquerque you
McGinn, Montoya, Love & Curry, P.A. 10.5 F 7 Albuquerque
Law Office of Ryan J. Villa 64.0 C+ 6 Albuquerque
Buchanan Law 76.5 B+ 6 Albuquerque
The Davis Kelin Law Firm 85.0 A 6 Albuquerque
Simon Perdue Law 26.8 F 6 Albuquerque
Attorney Roster 2 found
NameLocationPractice
Rachel Berenson Las Cruces, New Mexico personal-injury
Office Locations 4 offices

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