40F
Sophistication Index

Nicholson Law Firm

HQ Concord, NH#3 of 6 Attorneys 1 nicholson-lawfirm.com Tel 2252731398
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Nicholson Law Firm is a Concord, New Hampshire-based personal injury firm running 15 technologies across 11 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. The firm has 2 office locations. Within the Basic Tech Adopters segment (6,792 firms), Nicholson Law Firm ranks #1965 and outperforms 71% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
71.1% Percentile
#1965 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
CMS 1
Email Infrastructure 1
JS Library 1
Maps 1
Page Builder 2
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Jared Vaughn, Attorney at Law 47.5 100.0% Basic Tech Adopters
ybplaw.com 24.0 100.0% Basic Tech Adopters
Farar & Lewis 44.5 100.0% Basic Tech Adopters
Mitchell Shapiro Greenamyre & Funt LLP 31.0 100.0% Basic Tech Adopters
Law Office of Susan Handel 36.0 100.0% Basic Tech Adopters
Paul Danaher Law Firm 37.0 100.0% Basic Tech Adopters
Fentelaw 28.0 100.0% Basic Tech Adopters
abogadojaviermarcos.com 58.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
39.5 F 1 Concord you
Hamblett & Kerrigan, P.A. 66.0 B- 10 Nashua
Germaine & Blaszka, P.A. 64.0 C+ 8 Derry
Rainboth, Coughenour & Lown, PA 65.0 B- 7 Portsmouth
Stephen Law Group 43.5 D 7 Manchester
Ransmeier & Spellman P.C. 67.5 B- 7 Concord
Attorney Roster 1 found
NameLocationPractice
Neil Nicholson Manchester, New Hampshire personal-injury
Office Locations 2 offices
Headquarters
Concord, NH
16159 Confederate Ave, 70817-3624

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