36F
Sophistication Index

Law Office of Susan Handel

HQ San Diego, CA#79 of 286 Attorneys 1 handellaw.com Tel 6197579340
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Law Office of Susan Handel is a San Diego, California-based personal injury firm running 14 technologies across 11 categories. Key investments include Cloudflare Web Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Law Office of Susan Handel ranks #2733 and outperforms 60% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
59.8% Percentile
#2733 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Analytics 2
Cloudflare Web Analytics Google Analytics
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Fonts 2
Font Awesome Google Fonts
Forms 1
Contact Form 7
JS Library 1
jQuery
Page Builder 2
Slider Revolution WPBakery
Programming Language 1
PHP
Security 1
Google reCAPTCHA
UI Framework 1
Tailwind CSS
Video Hosting 1
YouTube
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Jared Vaughn, Attorney at Law 47.5 100.0% Basic Tech Adopters
ybplaw.com 24.0 100.0% Basic Tech Adopters
Farar & Lewis 44.5 100.0% Basic Tech Adopters
Nicholson Law Firm 39.5 100.0% Basic Tech Adopters
Mitchell Shapiro Greenamyre & Funt LLP 31.0 100.0% Basic Tech Adopters
Paul Danaher Law Firm 37.0 100.0% Basic Tech Adopters
Fentelaw 28.0 100.0% Basic Tech Adopters
abogadojaviermarcos.com 58.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
60%
Contact Form 7 · YouTube
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Law Office of Susan Handel 36.0 F 1 San Diego you
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Raymond E. Frost & Associates 0.0 F 10 Fremont
DP Injury Attorneys 55.5 C 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
San Diego, CA
1901 1St Ave Ste 108, 92101-0300

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Misty
Misty Firm Data Analyst