16F
Sophistication Index

Murphy & Landon

Personal Injury law firm specializing in car accidents, slip and falls, nursing home negligence and medical malpractice claims.

HQ Wilmington, DE#18 of 31 msllaw.com Tel 3024728100 Est. 1992
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Murphy & Landon is a Wilmington, Delaware-based personal injury firm running 10 technologies across 7 categories. Key investments include Facebook Pixel for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Murphy & Landon is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
10.7% Percentile
#2197 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Pressler Senftle & White 15.5 100.0% Awareness Leaders
GSGB Attorneys at Law 34.5 100.0% Basic Tech Adopters
Wba Ins 15.5 100.0% Awareness Leaders
Insurance Provider 15.5 100.0% Awareness Leaders
Sunsure 15.5 100.0% Awareness Leaders
McCarthy , Lebit , Crystal & Liffman Co , LPA 15.5 100.0% Awareness Leaders
Afslife 15.5 100.0% Awareness Leaders
Ark Ins 35.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
15.5 F — Wilmington you
Schwartz and Schwartz, Attorneys at Law, P.A. 42.5 D 9 Dover
Pratcher Krayer 78.8 B+ 5 Wilmington
Office Locations 1 offices
Headquarters
Wilmington, DE
1011 Centre Rd, 19805

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