64C+
Sophistication Index

McDonald Pierangeli Macfarlane, PLLC

The firm was established in 1997 as Worsfold Macfarlane McDonald, PLLC as a civil trial law firm serving corporations, individuals and the insurance industry in matters of commercial and personal inju…

HQ Grand Rapids, MI#6 of 32 Attorneys 10 mpmtrialattorneys.com Tel +1-616-426-3768
Social Security - Disability Criminal Law DUI/DWI Drug Offenses OWI Personal Injury - Plaintiff Auto Accidents Driver’s License Restoration
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McDonald Pierangeli Macfarlane, PLLC is a Grand Rapids, Michigan-based personal injury firm running 12 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm handles Social Security - Disability, Criminal Law, DUI/DWI, Drug Offenses cases. Within the Conversion-Focused Firms segment (5,831 firms), McDonald Pierangeli Macfarlane, PLLC ranks #2729 and outperforms 53% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
53.2% Percentile
#2729 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
barrettlawgroup.com 64.0 100.0% Conversion-Focused Firms
attorneychrismiller.com 64.0 100.0% Conversion-Focused Firms
traffictickets.com 48.3 100.0% Conversion-Focused Firms
Hamassian Law APC 64.0 100.0% Conversion-Focused Firms
Todd Miller Law, LLC 64.0 100.0% Conversion-Focused Firms
burckhardlaw.com 64.0 100.0% Conversion-Focused Firms
onealbrownlaw.com 64.0 100.0% Conversion-Focused Firms
O'Neal Law Offices 64.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
All in One SEO
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
64.0 C+ 10 Grand Rapids you
Kirk, Huth, Lange & Badalamenti, PLC 0 F 14 Clinton Township
Robert C. Gardella, PLLC 64.0 C+ 13 Brighton
Goodwin & Scieszka 73.5 B 13 Birmingham
Cline, Cline & Griffin 13.5 F 13 Flint
Gergely Law Offices, P.C. 24.0 F 13 Schoolcraft
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Grand Rapids, MI
3300 Eagle Run Drive NE Suite 201, 49525

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