44D
Sophistication Index

Modrall Sperling

Modrall Sperling Law Firm is a business law firm with offices in Albuquerque and Santa Fe, New Mexico. They specialize in Litigation, Transactions, and Natural Resources Law. They are known as the go-…

HQ Albuquerque, NM#29 of 83 modrall.com Tel 5058481800 Est. 1937
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Modrall Sperling is a Albuquerque, New Mexico-based personal injury firm running 13 technologies across 10 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Modrall Sperling ranks #1429 and outperforms 79% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
79.0% Percentile
#1429 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
CMS 1
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Haber 47.5 100.0% Basic Tech Adopters
fortwayneattorneys.com 60.5 100.0% Basic Tech Adopters
Law Offices of Jon Friedman 49.0 100.0% Basic Tech Adopters
phillylaw.com 58.0 100.0% Basic Tech Adopters
neilan.law 34.5 100.0% Basic Tech Adopters
criminallawyerslasvegas.com 47.5 99.5% Basic Tech Adopters
Law Offices of Raffi T. Khorozian, P.C. 60.0 99.5% Basic Tech Adopters
righthandfirm.com 70.5 99.5% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Hotjar
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
43.5 D — Albuquerque you
Tawney, Acosta, & Chaparro 33.5 F 99 Las Cruces
Fine Law Firm 79.0 B+ 11 Albuquerque
McGinn, Montoya, Love & Curry, P.A. 10.5 F 7 Albuquerque
The Davis Kelin Law Firm 85.0 A 6 Albuquerque
Buchanan Law 76.5 B+ 6 Albuquerque
Office Locations 1 offices
Headquarters
Albuquerque, NM
PO Box 2168, 87103-2168

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