23F
Sophistication Index

Mccullough Khan Appel

HQ Mt Pleasant, SC#2 of 2 Attorneys 1 mklawsc.com Tel 8439370400
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Mccullough Khan Appel is a Mt Pleasant, South Carolina-based personal injury firm running 11 technologies across 10 categories. Key investments include Google Analytics for analytics, Contact Form 7 for forms & WordPress for cms. Mccullough Khan Appel is part of the Basic Tech Adopters segment, a group of 6,792 firms with similar technology investment patterns.

Market Segment View segment →
Basic Tech Adopters 6792 firms
6.5% Percentile
#6354 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Analytics 1
Google Analytics
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Fonts 2
Font Awesome Google Fonts
Forms 1
Contact Form 7
JS Library 1
jQuery
Page Builder 1
Slider Revolution
Programming Language 1
PHP
Structured Data 1
Schema.org (Attorney)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bailey & Partners Law Firm 23.0 100.0% Basic Tech Adopters
Aagi 28.0 100.0% Basic Tech Adopters
tonerlawfirm.com 27.0 100.0% Basic Tech Adopters
Johnson Livingston 28.0 100.0% Basic Tech Adopters
Faerber & Anderson 40.0 100.0% Basic Tech Adopters
Lawfirmmurphy 29.5 100.0% Basic Tech Adopters
theimmigrationadvocate.com 38.5 100.0% Basic Tech Adopters
rrlawtx.com 32.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Mccullough Khan Appel 23.0 F 1 Mt Pleasant you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Office Locations 1 offices
Headquarters
Mt Pleasant, SC
2036 Ewall St, 29464

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