70B-
Sophistication Index

mikepaynelaw.com

Attorneys 72 mikepaynelaw.com

mikepaynelaw.com is a personal injury law firm with a B- technology grade. Key investments include Google Analytics for analytics, Intaker for intake software & All in One SEO for seo. The firm has 72 office locations. Within the Conversion-Focused Firms segment (5,831 firms), mikepaynelaw.com ranks #1788 and outperforms 69% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
69.3% Percentile
#1788 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Video Hosting 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Baker Law Group 62.0 100.0% Conversion-Focused Firms
Will & Will 64.5 99.4% Conversion-Focused Firms
Eric Ramos Law 59.5 98.7% Conversion-Focused Firms
Kapnick 35.5 98.7% Basic Tech Adopters
Drew Lewis 39.5 98.7% Basic Tech Adopters
Heidikinsurance 35.5 98.7% Basic Tech Adopters
powelltaxlaw.com 35.0 98.6% Basic Tech Adopters
JD Molleur Law, PLLC 44.5 98.4% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
80%
All in One SEO · Google Analytics · Google Tag Manager
Engagement
80%
Ninja Forms · Vimeo · YouTube
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Michael D. Payne Tracy, California personal-injury
Office Locations 72 offices
Headquarters
Corona, California

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