40F
Sophistication Index

Merritt & Merritt Law Firm

HQ Houston, TX#194 of 905 Attorneys 9 merrittandmerritt.com Tel 7136512675

Merritt & Merritt Law Firm operates 10 offices across TX & Georgia, backed by 10 technologies spanning 7 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. The firm has 10 office locations. Within the Basic Tech Adopters segment (6,792 firms), Merritt & Merritt Law Firm ranks #1965 and outperforms 71% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
71.1% Percentile
#1965 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
CMS 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Rookisagency 32.0 100.0% Basic Tech Adopters
Weinsurejefflazarandassociates 64.0 100.0% Basic Tech Adopters
Turnergroupfl 34.5 100.0% Basic Tech Adopters
Callconnell 19.5 100.0% Awareness Leaders
Familyaffordableins 34.5 100.0% Basic Tech Adopters
Law Offices of Lee P Marks PA 19.5 100.0% Awareness Leaders
E2Insurance 34.5 100.0% Basic Tech Adopters
Kirbys Law 56.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
39.5 F 9 Houston you
Feltoon Law, PC 68.5 B- 13 Austin
The Joeckel Law Office 27.0 F 13 Fort Worth
Josh Davis Law Firm 34.5 F 13 Houston
Gordon, Elias & Seely, L.L.P. 29.5 F 13 Houston
Kastl Law 48.0 D 13 Dallas
Attorney Roster 1 found
NameLocationPractice
Minkah Merritt Johns Creek, Georgia personal-injury

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Misty
Misty Firm Data Analyst