14F
Sophistication Index

Petroff, Smitherman & Associates LLC

Petroff Law Offices is an award-winning statewide Domestic relations law firm. You need a strategy you can rely on and a divorce lawyer you can trust.

HQ Columbus, OH#62 of 81 Attorneys 9 mcnairpetroff.com Tel +1 614-222-4288 Est. 2007

Petroff, Smitherman & Associates LLC operates 10 offices across OH & Ohio, backed by 11 technologies spanning 7 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Wix for cms. The firm has 10 office locations. Within the Awareness-Only Firms segment (7,198 firms), Petroff, Smitherman & Associates LLC ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 11 tools detected
Analytics 2
Chat & Intake 1
CMS 1
Wix
Email Infrastructure 2
JS Framework 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Janoski Law 13.5 100.0% Awareness-Only Firms
Hildebrand & Wilson, LLP 35.5 100.0% Conversion-Focused Firms
Gibson & Perkins, PC 41.0 98.2% Retention Innovators
Keenan Law Firm 41.0 98.1% Retention Innovators
Focus Law 58.5 98.1% Retention Innovators
Ultimate Law Firm 39.5 98.1% Basic Tech Adopters
Christian & Christian 41.0 98.1% Retention Innovators
maxfactorlaw.com 14.5 98.1% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F 9 Columbus you
Gemelas, Wilson, Merrill & Fritz Co. LPA 73.5 B 13 Elyria
Hoover Kacyon, LLC 29.5 F 13 Cuyahoga Falls
Legacy Law Firm, LLC 73.5 B 13 Cuyahoga Falls
Law Offices of Megan E. Burke, LLC 65.0 B- 13 Toledo
Mark L. Newman Attorney at Law 48.0 D 12 Cincinnati
Attorney Roster 1 found
NameLocationPractice
Darren Augustus McNair Cleveland, Ohio personal-injury

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Misty Firm Data Analyst Top Law Dog