36F
Sophistication Index

Mclario Helm & Bertling S C

HQ Menomonee Falls, WI#1 of 1 Attorneys 1 mclario.com Tel 2622514210

Mclario Helm & Bertling S C is a Menomonee Falls, Wisconsin-based personal injury firm running 13 technologies across 10 categories. Key investments include Facebook Pixel for analytics, TrustIndex for reviews & Contact Form 7 for forms. Within the Basic Tech Adopters segment (6,792 firms), Mclario Helm & Bertling S C ranks #2733 and outperforms 60% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
59.8% Percentile
#2733 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Reviews 1
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Espinoza Law Group 28.0 100.0% Basic Tech Adopters
Larson & Gaston, LLP 38.5 100.0% Basic Tech Adopters
Stephanlopezlawfirm 14.5 100.0% Awareness-Only Firms
Burns Law 52.0 100.0% Basic Tech Adopters
mcmenaminlaw.com 14.5 100.0% Awareness-Only Firms
Northshore Law Group, PLLC 14.5 100.0% Awareness-Only Firms
Flagshipins 30.5 100.0% Basic Tech Adopters
Gilmore & Gilmore, LLC 31.0 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
36.0 F 1 Menomonee Falls you
Law Office of Paul M. Marriett 33.5 F 10 Cudahy
Jeffrey M. Goldberg Law Offices 10.5 F 10 Milwaukee
Fox & Fox Sc 32.0 F 9 Monona
Pemberton Personal Injury Law Firm 92.0 A+ 9 Baraboo
Hammett, Bellin & Oswald, LLC 76.0 B+ 9 Neenah
Office Locations 1 offices
Headquarters
Menomonee Falls, WI
N88 W16783 Main Street, 53051

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Misty
Misty Firm Data Analyst Top Law Dog