51C-
Sophistication Index

McKenzie Law Firm, P.A.

HQ Pensacola, FL#10 of 51 mckenzielawfirm.com Tel 800-343-3067

McKenzie Law Firm, P.A. is a Pensacola, Florida-based personal injury firm running 16 technologies across 13 categories. Key investments include Zoho CRM for crm, Google Analytics for analytics & Google Reviews Widget for reviews. Within the Retention Innovators segment (1,852 firms), McKenzie Law Firm, P.A. ranks #922 and outperforms 50% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
50.1% Percentile
#922 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 16 tools detected
Analytics 1
CMS 1
CRM 1
Email Infrastructure 2
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
ahead
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Life Point Law 36.5 100.0% Conversion-Focused Firms
koohanimlaw.com 36.5 99.0% Conversion-Focused Firms
Rodden, Rodden, & Breslin 33.5 98.0% Retention Innovators
My Rights Law - Criminal, Dui, And Injury Lawyers 27.0 97.5% Conversion-Focused Firms
My Lawyer Is My Buddy Trial Lawyers 48.0 97.5% Conversion-Focused Firms
Minton Law Firm 44.0 97.5% Basic Tech Adopters
Sbaiti & Company PLLC 57.5 97.5% Retention Innovators
Bormasterlaw 43.0 97.2% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Contact Form 7
Conversion
0%
Retention
40%
Zoho CRM
retention stack (Zoho CRM)
Technology Opportunities used by peers
Google Tag Manager
48.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
51.0 C- — Pensacola you
Morgan & Morgan 21.0 F 513 Orlando
Kanner & Pintaluga 90.0 A+ 369 Boca Raton
Searcy Denney Scarola Barnhart & Shipley PA 59.5 C 298 Tallahassee
Lipcon, Margulies & Winkleman, P.A. 83.3 A- 269 Miami
Wolfson Law Firm 82.5 A- 236 Miami

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