74B
Sophistication Index

McCrea & McCrea

When hiring a lawyer, experience counts. That's why you should call McCrea & McCrea. Our firm has been serving Bloomington, Indiana, for more than 80 years, and we are the oldest continually operating…

HQ Bloomington, IN#1 of 8 Attorneys 2 mccrea-mccrea.com Tel +1-812-650-4425
Family Law Divorce Child Custody Adoption Child Support Estate Planning Trusts Wills +4
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McCrea & McCrea is a Bloomington, Indiana-based personal injury firm running 14 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm handles Family Law, Divorce, Child Custody, Adoption cases. Within the Conversion-Focused Firms segment (5,831 firms), McCrea & McCrea ranks #1263 and outperforms 78% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
78.4% Percentile
#1263 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Cassian & Carter LLC 66.0 100.0% Conversion-Focused Firms
Gagnoneisele 74.5 100.0% Conversion-Focused Firms
The Merkel Law Firm, LLC 74.5 100.0% Conversion-Focused Firms
Callbiggs 66.0 100.0% Conversion-Focused Firms
Russell Smith Attorneys 66.0 100.0% Conversion-Focused Firms
Law Office of Kevin L. Beard, P.A. 74.5 100.0% Conversion-Focused Firms
mikeburnslaw.com 66.0 100.0% Conversion-Focused Firms
ksrllp.com 74.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
40%
Microsoft Clarity
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.5 B 2 Bloomington you
Vaughan & Vaughan 64.5 C+ 10 Lafayette
Barsumian Armiger Injury Lawyers 38.5 F 10 Fishers
Poynter & Bucheri LLC 80.0 A- 9 Indianapolis
Avnet Law 34.5 F 9 Noblesville
Cohen & Malad Llp. 0.0 F 9 Indianapolis
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Bloomington, IN
119 South Walnut Street, 47404-6114

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