14F
Sophistication Index

Martzell, Bickford & Centola

At Martzell & Bickford, APC, we are focused on providing quality and effective legal representation. We are led by an experienced team of trial lawyers who are held in high esteem by colleagues and ot…

HQ New Orleans, LA#63 of 89 Attorneys 1 mbfirm.com Tel 5045819065 Est. 1971
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Martzell, Bickford & Centola is a New Orleans, Louisiana-based personal injury firm running 8 technologies across 7 categories. Key investments include Google Analytics for analytics, UserWay for accessibility & Amazon CloudFront for cdn. Within the Awareness-Only Firms segment (7,198 firms), Martzell, Bickford & Centola ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 8 tools detected
accessibility 1
UserWay
Analytics 1
Google Analytics
CDN 1
Amazon CloudFront
Email Infrastructure 1
Microsoft 365
Fonts 2
Font Awesome Google Fonts
Security 1
Cloudflare Turnstile
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Potter Bayern Law 13.5 100.0% Awareness-Only Firms
Sher Law Group PLLC 13.5 100.0% Awareness-Only Firms
Starbucklawfirm 13.5 100.0% Awareness-Only Firms
Rumph Childers, P.A. 13.5 100.0% Awareness-Only Firms
K&L Gates 34.5 100.0% Awareness Leaders
Iwins 20.0 100.0% Awareness-Only Firms
Royal American 14.5 100.0% Minimalist Tech Users
Law Offices of Kenneth Steinberg 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Martzell, Bickford & Centola 13.5 F 1 New Orleans you
Dodson & Hooks 23.0 F 10 Baton Rouge
Rice & Kendig 74.0 B 10 Shreveport
Wolfe Law Group, 54.5 C- 9 New Orleans
The Chopin Law Firm LLC 84.5 A- 9 New Orleans
Scott Vicknair Law Firm 82.5 A- 9 Suite 2025
Office Locations 1 offices
Headquarters
New Orleans, LA
338 Lafayette St, 70130-3244

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Misty
Misty Firm Data Analyst