14F
Sophistication Index

Matthew J. Storey

Matthew J Storey is a personal injury attorney with over 30 years of experience in the field. He is dedicated to helping individuals in Utah get the compensation they deserve for their injuries. With …

HQ Murray, UT#5 of 5 matthewjstorey.com Tel +1 801-263-1028

Matthew J. Storey is a Murray, Utah-based personal injury firm running 9 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Font Awesome for fonts. Within the Awareness-Only Firms segment (7,198 firms), Matthew J. Storey ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 9 tools detected
Analytics 1
CMS 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
kleinbrewster.com 37.5 100.0% Basic Tech Adopters
4-lawhelp.com 33.5 100.0% Basic Tech Adopters
Gross, Minsky & Mogul 33.5 100.0% Basic Tech Adopters
felixkillenlaw.com 27.0 100.0% Basic Tech Adopters
The Wozniak Law Group, P.C. 21.5 100.0% Engagement Specialists
The Moulton Law Firm PLLC 13.5 100.0% Awareness-Only Firms
Insurancemanusa 13.5 100.0% Awareness-Only Firms
Hughes Mathews Legal Group 27.0 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F — Murray you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Office Locations 1 offices
Headquarters
Murray, UT
491 West 5300 South, 84123

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