82A-
Sophistication Index

martellofirm.com

Attorneys 9 martellofirm.com

martellofirm.com is a personal injury law firm with a A- technology grade. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Intaker for intake software. The firm has 9 office locations. Ranked #439 among 5,831 firms in the Conversion-Focused Firms segment, martellofirm.com outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
92.5% Percentile
#439 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Fonts 1
Forms 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Umansky Law Firm 84.5 99.1% Conversion-Focused Firms
caraccidentlawyerathensga.com 80.5 99.0% Conversion-Focused Firms
Olawale Law Firm 73.0 99.0% Conversion-Focused Firms
beckerjustice.com 80.8 98.6% Conversion-Focused Firms
virginia-criminallawyer.com 83.5 98.5% Conversion-Focused Firms
greenspans-law.com 80.0 98.4% Conversion-Focused Firms
Price Benowitz Accident Injury Lawyers Llp. 83.5 98.4% Conversion-Focused Firms
Finz & Finz 81.5 98.4% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Microsoft Clarity
Conversion
60%
CallRail · Intaker
Retention
0%
4 paid tools conversion stack (CallRail, Intaker)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
John M Martello Schenectady, New York personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim martellofirm.com →