30F
Sophistication Index

Markell Estate Planning & Elder Law LC

Markell Estate Planning & Elder Law is a preeminent elder law firm located in O'Fallon, Missouri and serving primarily greater St. Charles and St. Louis Counties. Markell Elder Law understands that ev…

HQ O'Fallon, MO#2 of 2 Attorneys 1 markellpc.com Est. 2014

Markell Estate Planning & Elder Law LC is a O'Fallon, Missouri-based personal injury firm running 11 technologies across 9 categories. Key investments include Google Analytics for analytics, CallRail for call tracking & WordPress for cms. Markell Estate Planning & Elder Law LC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
4.1% Percentile
#5594 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Analytics 2
Call Tracking 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
chappell.law 53.5 100.0% Conversion-Focused Firms
Murphy & Prachthauser 38.5 100.0% Basic Tech Adopters
Insurancecenterhelpline 39.5 100.0% Basic Tech Adopters
Andrade Gonzalez LLP 20.0 100.0% Basic Tech Adopters
Van De Poel & Levy LLP 10.5 100.0% Awareness-Only Firms
Green Country Law Group 14.5 100.0% Awareness-Only Firms
Boswell Law Firm 58.5 100.0% Retention Innovators
Los Defensores 51.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
29.5 F 1 O'Fallon you
The Dixon Injury Firm 74.0 B 10 Saint Louis
Krupp Law Firm 0.0 F 10 Saint Louis
Aramjoo Law Firm 82.3 A- 10 Liberty
The Cates Law Firm, 72.5 B 10 Swansea
Lowther Johnson Attorneys at Law, LLC 36.5 F 10 Springfield
Office Locations 1 offices
Headquarters
O'Fallon, MO
1001 Boardwalk Springs Place, 63368

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Misty
Misty Firm Data Analyst Top Law Dog