Sophistication Index
Maginnis Howard
Maginnis Howard is a North Carolina civil litigation law firm specializing in medical malpractice, consumer class actions, personal injury, business, and employment law. Professional legal representat…
Founded in 1983, Maginnis Howard combines 43 years of personal injury experience with a 13-tool technology stack across 8 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & CallRail for call tracking. Within the Conversion-Focused Firms segment (5,831 firms), Maginnis Howard ranks #2667 and outperforms 54% of peers on technology adoption.
Technology Stack
13 tools detected
Analytics
3
Call Tracking
1
CMS
1
Email Infrastructure
2
Page Builder
1
Programming Language
1
UI Framework
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| massadvocate.com | 28.0 | 99.1% | Engagement Specialists |
| Harty Jewell PLLC | 46.0 | 99.1% | Conversion-Focused Firms |
| Bold IP | 42.5 | 99.1% | Conversion-Focused Firms |
| Abeyta Nelson Injury Law | 46.0 | 99.1% | Conversion-Focused Firms |
| Larrimer & Larrimer LLC | 33.5 | 99.1% | Conversion-Focused Firms |
| Castillo & Associates Accident Attorneys | 50.0 | 99.1% | Basic Tech Adopters |
| CGLaw | 44.0 | 99.1% | Conversion-Focused Firms |
| Dgins | 33.5 | 99.1% | Basic Tech Adopters |
Funnel Coverage
3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
ApexChat · Blazeo
Conversion
40%
CallRail
Retention
0%
3 paid tools
conversion stack (CallRail)
Technology Opportunities
used by peers
WordPress
Cloudflare Web Analytics
Divi
Google reCAPTCHA
All in One SEO
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Maginnis Howard | 64.5 | C+ | 1 | Raleigh | you |
| Law Offices of C. Douglas Maynard, Jr., PLLC | 66.0 | B- | 10 | Winston Salem | |
| Brent Adams & Associates | 52.0 | C- | 10 | Raleigh | |
| Chandler Volta | 61.0 | C+ | 10 | Charlotte | |
| The Devin Law Firm, P.A. | 36.3 | F | 10 | Charlotte | |
| Fisher Stark P.A. | 24.0 | F | 10 | Asheville |
Office Locations
1 offices
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