Sophistication Index
Lorenz & Lorenz
Lorenz & Lorenz, PLLC is a personal injury law firm that specializes in assisting individuals and families throughout the entire personal injury legal process. With a focus on helping those who have b…
Lorenz & Lorenz operates 42 offices across TX & Texas, backed by 19 technologies spanning 14 categories. Key investments include Salesforce for crm, Litify for case management & Google Analytics for analytics. The firm has 2 attorneys & 42 office locations. Ranked #151 among 1,852 firms in the Retention Innovators segment, Lorenz & Lorenz outperforms 92% of PI firms nationally on technology investment.
Technology Stack
19 tools detected
Advertising
1
Analytics
2
Call Tracking
1
Case Management
1
CMS
1
CRM
1
Email Infrastructure
2
Fonts
2
JS Library
1
Performance
1
Programming Language
1
Structured Data
1
UI Framework
2
Tech Investment Profile
vs. peer average
Brand Identity
extracted from site
Headline var(--sans-font)
Body var(--sans-font)
Gap Analysis
vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
ahead
CRM / Case
ahead
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm
Segment avg
Firms with Similar Tech
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Daggett Shuler | 82.5 | 96.9% | Retention Innovators |
| George Salinas Injury Lawyers | 91.0 | 96.9% | Conversion-Focused Firms |
| The Husband & Wife Law Team | 90.3 | 96.6% | Retention Innovators |
| Banafshe Law Firm, PC | 68.0 | 95.9% | Retention Innovators |
| Adame Garza, LLP | 62.5 | 95.5% | Retention Innovators |
| Garza Law Office, PLLC | 74.0 | 95.2% | Retention Innovators |
| Gette Law PLLC | 33.5 | 95.2% | Basic Tech Adopters |
| Council & Associates | 80.5 | 95.0% | Retention Innovators |
Funnel Coverage
4/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
nGage
Conversion
40%
CallRail
Retention
40%
Salesforce
3 paid tools
full-funnel coverage
conversion stack (CallRail)
retention stack (Salesforce)
Technology Opportunities
used by peers
Facebook Pixel
SendGrid
Google reCAPTCHA
Mailchimp
Gravity Forms
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Lorenz & Lorenz | 85.0 | A | 41 | Austin | you |
| GoSuits | 63.5 | C+ | 59 | Carrollton | |
| D. Miller & Associates | 59.5 | C | 59 | Houston | |
| Amaro Law Firm | 81.3 | A- | 59 | Ste 525 | |
| Adkins Law Firm | 27.0 | F | 59 | Houston | |
| Law Offices of Maloney & Campolo | 29.5 | F | 59 | San Antonio |
Attorney Roster
2 found
| Name | Location | Practice |
|---|---|---|
| Ted R. Lorenz | San Angelo, Texas | personal-injury |
Office Locations
42 offices
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