38F
Sophistication Index

Loftin & Loftin PA

Loftin & Loftin PA is a trustworthy and reliable law firm that has been offering legal services in Orange County since 1959. The firm is located in historic downtown Hillsborough, just one block from …

HQ Hillsborough, NC#1 of 2 Attorneys 1 loftinandloftin.com Est. 1959

Loftin & Loftin PA is a Hillsborough, North Carolina-based personal injury firm running 13 technologies across 12 categories. Key investments include Google Analytics for analytics, All in One SEO for seo & Gravity Forms for forms. Within the Basic Tech Adopters segment (6,792 firms), Loftin & Loftin PA ranks #2204 and outperforms 68% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
67.6% Percentile
#2204 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Analytics 1
CMS 1
Fonts 1
Forms 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
leaguecitylaw.com 32.0 100.0% Basic Tech Adopters
Adkins Lawyers, PLLC 37.0 99.1% Basic Tech Adopters
heimberglaw.com 38.5 99.0% Basic Tech Adopters
igotlance.com 48.5 98.1% Basic Tech Adopters
galliher-law.com 37.5 98.0% Basic Tech Adopters
Danielson Law Firm, PLLC 38.5 98.0% Basic Tech Adopters
Patrick A. Rooney 43.5 98.0% Basic Tech Adopters
DUDEK LAW FIRM APC 27.0 98.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
38.5 F 1 Hillsborough you
Law Offices of C. Douglas Maynard, Jr., PLLC 66.0 B- 10 Winston Salem
Brent Adams & Associates 52.0 C- 10 Raleigh
Chandler Volta 61.0 C+ 10 Charlotte
The Devin Law Firm, P.A. 36.3 F 10 Charlotte
Fisher Stark P.A. 24.0 F 10 Asheville
Office Locations 1 offices
Headquarters
Hillsborough, NC
117 North Churton Street, 27278

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Misty
Misty Firm Data Analyst Top Law Dog