26F
Sophistication Index

The Lawton Law Firm, P.C.

HQ Austin, TX#89 of 149 Attorneys 1 lawtonlawfirm.net Tel 5123220019
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The Lawton Law Firm, P.C. is a Austin, Texas-based personal injury firm running 6 technologies across 5 categories. Key investments include Facebook Pixel for analytics, Microsoft 365 for email infrastructure & Scorpion for legal marketing. Within the Awareness Leaders segment (2,459 firms), The Lawton Law Firm, P.C. ranks #1177 and outperforms 52% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
52.2% Percentile
#1177 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 6 tools detected
Analytics 2
Facebook Pixel Google Analytics
Email Infrastructure 1
Microsoft 365
Legal Marketing 1
Scorpion
Structured Data 1
Schema.org (LegalService)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Larry King Law 26.0 100.0% Awareness Leaders
Mathur Law Offices 26.0 100.0% Awareness Leaders
politislawfirm.com 26.0 100.0% Awareness Leaders
Talley, Anthony, Hughes & Knight, LLC 26.0 100.0% Awareness Leaders
Dowd Law Firm 26.0 100.0% Awareness Leaders
Godosky & Gentile, P.C. 26.0 100.0% Awareness Leaders
Raposo & Lukacs, PLLC 26.0 100.0% Awareness Leaders
Regas, Frezados & Dallas Llp. 26.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Scorpion
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
The Lawton Law Firm, P.C. 26.0 F 1 Austin you
Nemeroff Law Firm 33.5 F 10 Houston
Packard Law Firm 26.0 F 10 San Antonio
The Matthews Firm 9.5 F 10 Houston
Reaud Morgan & Quinn 73.5 B 10 Beaumont
The Erwin Law Firm, LLP 9.5 F 10 San Marcos
Office Locations 1 offices
Headquarters
Austin, TX
12600 Hill Country Blvd, 78738-6768

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Misty
Misty Firm Data Analyst Top Law Dog