26F
Sophistication Index

Larry King Law

HQ Newport News, VA#3 of 7 Attorneys 1 larrykinglaw.com Tel 7575958100

Larry King Law is a Newport News, Virginia-based personal injury firm running 6 technologies across 5 categories. Key investments include Facebook Pixel for analytics, Microsoft 365 for email infrastructure & Scorpion for legal marketing. Within the Awareness Leaders segment (2,459 firms), Larry King Law ranks #1064 and outperforms 57% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
56.8% Percentile
#1064 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 6 tools detected
Email Infrastructure 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Tisdell Law Firm 26.0 100.0% Awareness Leaders
teamjsglaw.com 36.5 100.0% Awareness Leaders
O'Neil Wysocki Family Law 26.0 100.0% Awareness Leaders
REMER&GEORGES-PIERRE 26.0 100.0% Awareness Leaders
Templeton Mims & Ward 36.5 100.0% Awareness Leaders
jkinglawfirms.com 36.5 100.0% Awareness Leaders
Holbrook Leavitt & Associates, PLLC 36.5 100.0% Awareness Leaders
Scott Law Firm 36.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Scorpion
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
26.0 F 1 Newport News you
The Law Offices of Daniel L. Crandall & Associates 84.3 A- 10 Roanoke
Cuthbert Law Offices, a Professional Corporation 37.3 F 9 Petersburg
Blankingship & Keith 9.5 F 9 Fairfax
Barney Injury Law 12.0 F 9 Virginia Beach
Correll Law Firm, PLC 50.0 C- 9 Winchester
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Newport News, VA
11747 Jefferson Ave, 23606

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Misty
Misty Firm Data Analyst Top Law Dog