50D
Sophistication Index

Lanzone Morgan

Lanzone & Morgan Law Firm specializes in nursing home and elder abuse cases, fighting for the rights and dignity of vulnerable individuals.

HQ Long Beach, CA#4 of 35 lanzonemorgan.com Est. 2008
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Lanzone Morgan is a Long Beach, California-based personal injury firm running 10 technologies across 10 categories. Key investments include Google Tag Manager for analytics, Gravity Forms for forms & CallRail for call tracking. Lanzone Morgan is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
25.1% Percentile
#4366 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Landing Pages 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Duncan Firm 54.5 100.0% Conversion-Focused Firms
baizlaw.com 43.0 100.0% Conversion-Focused Firms
lawofficesofdeanhfreeman.com 55.5 100.0% Basic Tech Adopters
The Marek Law Firm 29.5 100.0% Conversion-Focused Firms
Mulvaney Law APC 0.0 100.0% Minimalist Tech Users
Gahealthbrokers 34.5 100.0% Basic Tech Adopters
vincentjcaputo.com 38.5 100.0% Basic Tech Adopters
Rideshare Accident Attorneys - Uber & Lyft Injury Lawyers 34.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
40%
Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
49.5 D — Long Beach you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Long Beach, CA
5001 Airport Plaza Drive, 90815

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