54C-
Sophistication Index

Duncan Firm

The Duncan Firm is a family-run law firm in Little Rock, Arkansas that specializes in personal injury cases, particularly vehicle accidents involving cars, trucks, and buses. With over 40 years of exp…

HQ Little Rock, AR#4 of 32 duncanfirm.com Tel 5012287600 Est. 2005
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Duncan Firm is a Little Rock, Arkansas-based personal injury firm running 14 technologies across 12 categories. Key investments include Google Analytics for analytics, WPForms for forms & CallRail for call tracking. Duncan Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
32.9% Percentile
#3913 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
JS Framework 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
baizlaw.com 43.0 100.0% Conversion-Focused Firms
lawofficesofdeanhfreeman.com 55.5 100.0% Basic Tech Adopters
The Marek Law Firm 29.5 100.0% Conversion-Focused Firms
Mulvaney Law APC 0.0 100.0% Minimalist Tech Users
Lanzone Morgan 49.5 100.0% Conversion-Focused Firms
Gahealthbrokers 34.5 100.0% Basic Tech Adopters
vincentjcaputo.com 38.5 100.0% Basic Tech Adopters
Rideshare Accident Attorneys - Uber & Lyft Injury Lawyers 34.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
40%
Google Analytics
Engagement
60%
WPForms · YouTube
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
54.5 C- — Little Rock you
Rainwater, Holt & Sexton, P.A. 79.5 B+ 16 Little Rock
Brad Hendricks Law 24.0 F 10 Little Rock
Reddick Law, PLLC 45.0 D 8 Little Rock
Catterlin & Arnold Law Firm 64.0 C+ 6 Lowell
Elliott & Smith Law Firm 35.5 F 6 Fayetteville
Office Locations 1 offices
Headquarters
Little Rock, AR
809 W 3Rd St, 72201-2103

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