24F
Sophistication Index

Lanier Ford Shaver Payne P.C.

HQ Huntsville, AL#16 of 21 lanierford.com Tel 256-713-2259

Lanier Ford Shaver Payne P.C. is a Huntsville, Alabama-based personal injury firm running 7 technologies across 7 categories. Key investments include Google Analytics for analytics, Joomla for cms & Microsoft 365 for email infrastructure. Ranked #76 among 7,198 firms in the Awareness-Only Firms segment, Lanier Ford Shaver Payne P.C. outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.0% Percentile
#76 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 7 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Email Security 1
JS Library 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
thedentonlawfirm.com 4.0 100.0% Minimalist Tech Users
Hunter Pyle Law 9.5 100.0% Awareness-Only Firms
Full Throttle Law 58.0 100.0% Retention Innovators
Scott Douglass & McConnico LLP 18.5 100.0% Minimalist Tech Users
Scott M Cumming, PC 9.5 100.0% Awareness-Only Firms
Peel Law Firm 13.5 100.0% Awareness-Only Firms
Strang Bradley, LLC 9.5 100.0% Awareness-Only Firms
Davis & Davis 9.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
24.0 F — Huntsville you
Cory Watson Attorneys 67.5 B- 63 Birmingham
Hollis, Wright, Clay & Vail, P.C. 81.3 A- 40 Birmingham
Hare Wynn 66.5 B- 30 Birmingham
The Hamilton Firm 14.5 F 23 Montgomery
Prince Glover Hayes 74.0 B 20 Tuscaloosa

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim lanierford.com →