36F
Sophistication Index

Kennedy Watkins

Kennedy Watkins LLC is a law firm focused on advocating for our clients. We believe effective representation also requires a relationship-based approach. Our attorneys are experienced litigators who h…

HQ Chicago, IL#137 of 383 Attorneys 10 kwlawchicago.com

Kennedy Watkins operates 11 offices across IL & Illinois, backed by 8 technologies spanning 6 categories. Key investments include Facebook Pixel for analytics, CallRail for call tracking & WordPress for cms. The firm has 2 attorneys & 11 office locations. Kennedy Watkins is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
11.7% Percentile
#5149 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 8 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
nmwlawfirm.com 14.5 100.0% Awareness-Only Firms
Law Office Of Tommy J. Badeaux 18.5 100.0% Awareness Leaders
churchandpage.com 18.5 100.0% Awareness Leaders
Garland Samuel & Loeb 56.0 100.0% Conversion-Focused Firms
Ogborn Mihm LLP 46.0 100.0% Conversion-Focused Firms
Taylor, Foster, Mallett, Downs Ramsey & Russell, PC 14.5 100.0% Awareness-Only Firms
Elrod Pope Law Firm 30.0 100.0% Awareness Leaders
Judnich Law Office 38.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
35.5 F 10 Chicago you
Mark L. Karno & Associates, 74.5 B 15 Chicago
Jacobson Associates, Inc. 10.5 F 15 Chicago
McCready Law 79.0 B+ 13 Chicago
Gordon Injury Lawyers, P.C. 0.0 F 13 Chicago
Khan Nayyar & Associates, LLC 21.0 F 13 Oakbrook Terrace
Attorney Roster 2 found
NameLocationPractice
John K Kennedy Springfield, Illinois personal-injury

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