45D
Sophistication Index

Kirk, Kirk, Howell, Cutler & Thomas, LLP

HQ Wendell, NC#1 of 1 kirkkirklaw.com Tel 9193656000

Kirk, Kirk, Howell, Cutler & Thomas, LLP is a Wendell, North Carolina-based personal injury firm running 13 technologies across 10 categories. Key investments include Google Tag Manager for analytics, Gravity Forms for forms & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Kirk, Kirk, Howell, Cutler & Thomas, LLP ranks #1157 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
83.0% Percentile
#1157 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
murphydowns.com 14.5 100.0% Awareness-Only Firms
Clay Chapman Iwamura Pulice 25.0 100.0% Awareness Leaders
Topcoinsurance 19.5 100.0% Awareness Leaders
La Grasso, Abdo & Silveri, PLLC - (LAS Law Offices) 14.5 100.0% Awareness-Only Firms
bfgfirm.com 34.5 100.0% Basic Tech Adopters
harlingandwest.com 19.5 100.0% Awareness Leaders
The Law Offices of Jason S. Goodman, P.A. 42.5 100.0% Basic Tech Adopters
thewinlawfirm.com 14.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Tag Manager
Engagement
60%
Gravity Forms · Hotjar
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
45.0 D — Wendell you
Maginnis Howard 64.5 C+ 78 Raleigh
Grimes Teich Anderson 63.5 C+ 77 Asheville
Riddle & Brantley 80.8 A- 72 Goldsboro
Tien Law Firm 37.5 F 71 Raleigh
The Deuterman Law Group 86.3 A 71 Greensboro
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Wendell, NC
200 N Pine St, 27591-6948

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