58C
Sophistication Index

kingatlaw.com

Attorneys 9 kingatlaw.com

kingatlaw.com is a personal injury law firm with a C technology grade. Key investments include Google Analytics for analytics, Gravity Forms for forms & UserWay for accessibility. The firm has 9 office locations. Ranked #308 among 6,792 firms in the Basic Tech Adopters segment, kingatlaw.com outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
95.5% Percentile
#308 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
accessibility 1
Chat Widgets 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Trombly & Singer PLLC 39.5 100.0% Basic Tech Adopters
Rosenberg & Hite, LLC 47.5 100.0% Basic Tech Adopters
Garner Law Firm 69.0 100.0% Conversion-Focused Firms
Traut Firm 42.5 100.0% Conversion-Focused Firms
saintgeorgelaw.com 43.5 100.0% Conversion-Focused Firms
Altman Legal Group 51.0 100.0% Basic Tech Adopters
O'Bryan Law 43.5 100.0% Basic Tech Adopters
Univistainsurance 68.8 99.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
80%
ClientChat Live · Gravity Forms · Microsoft Clarity
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Paul King New Bedford, Massachusetts personal-injury

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