10F
Sophistication Index

Kotlar, Hernandez & Cohen, LLC

HQ Hackensack, NJ#16 of 22 khcfirm.com

Kotlar, Hernandez & Cohen, LLC is a Hackensack, New Jersey-based personal injury firm running 10 technologies across 9 categories. Key investments include Google Analytics for analytics, WordPress for cms & Microsoft 365 for email infrastructure. Kotlar, Hernandez & Cohen, LLC is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
43.8% Percentile
#4049 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Armando M. Guerra & Associates, PLLC 10.5 100.0% Awareness-Only Firms
westandwest.com 14.5 100.0% Awareness-Only Firms
Snedaker Law 13.5 100.0% Awareness-Only Firms
Chittenden, Murday & Novotny, LLC 10.5 100.0% Awareness-Only Firms
The Dixon Firm 15.5 100.0% Awareness Leaders
Thomas & Springberg 10.5 100.0% Awareness-Only Firms
The Presti Law Firm, PLLC 14.5 100.0% Awareness-Only Firms
bridgeportpersonalinjury.com 30.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
43.6% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F — Hackensack you
Levinson Axelrod P.A. 54.5 C- 116 Edison
Blume Forte Fried Zerres & Molinari, P.C. 37.5 F 102 Chatham
Kotlar, Hernandez & Cohen, LLC 30.5 F 85 Mount Laurel
Mazie, Slater, Katz & Freeman, LLC 81.5 A- 76 Roseland
Brandon J. Broderick, LLC 92.8 A+ 72 River Edge
Office Locations 1 offices
Headquarters
Hackensack, NJ
16000 Commerce Pkwy, 08054-2254

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