70B
Sophistication Index

Kellum Law Firm

The Kellum Law Firm is conveniently located in Eastern North Carolina and limits its practice to personal injury, workers’ compensation, defective products, Social Security disability, and wrongful de…

HQ Greenville, NC#4 of 6 Attorneys 11 kellumlawfirm.com Tel 2527267000 Est. 1968
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Kellum Law Firm operates 12 offices across NC & North Carolina, backed by 19 technologies spanning 13 categories. Key investments include Ahrefs for analytics, Help Scout for chat & intake & All in One SEO for seo. The firm has 12 office locations. Ranked #43 among 6,792 firms in the Basic Tech Adopters segment, Kellum Law Firm outperforms 99% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
99.4% Percentile
#43 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 19 tools detected
Chat & Intake 1
CMS 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
on-par
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
dui-illinois-attorney.com 81.5 99.1% Conversion-Focused Firms
Law Offices of W. Scott Sonntag 81.5 99.1% Conversion-Focused Firms
jackpetersonattorney.com 77.0 98.8% Conversion-Focused Firms
rstevebowdenlaw.com 77.0 98.8% Conversion-Focused Firms
Regan & Kiely LLP 77.0 98.8% Conversion-Focused Firms
abdellasise.com 77.0 98.8% Conversion-Focused Firms
stephenjkleeman.com 77.0 98.8% Conversion-Focused Firms
greggladden.com 77.0 98.8% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
100%
Ahrefs · All in One SEO · Facebook Pixel · Google Tag Manager · Simpli.fi
Engagement
60%
Contact Form 7 · WPForms
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
70.5 B 11 Greenville you
Mason, Mason, & Smith Attorneys at Law 65.0 B- 15 Wilmington
Maurer Law 65.0 B- 15 Cornelius
Horton & Mendez, Attorneys at Law, PLLC 80.0 A- 15 Wilmington
Hunter & Everage 73.0 B 15 Charlotte
Woody White Law 77.0 B+ 15 Wilmington
Attorney Roster 1 found
NameLocationPractice
Phillip James Lopez Concord, North Carolina personal-injury

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