48D
Sophistication Index

Kalfus and Nachman PC

Kalfus & Nachman, a Virginia personal injury law firm, for over 35 years has been dedicated to obtaining compensation for all of their injured clients in Norfolk, Newport News, Roanoke, and North Caro…

HQ Norfolk, VA#7 of 18 Attorneys 15 kalfusnachman.com Tel 757.384.9113 Est. 1979
Accident Asbestos Mesothelioma Aviation Car Accident Construction Accidents Personal Injury Premises Liability Products Liability +5

Kalfus and Nachman PC is a Norfolk, Virginia-based personal injury firm running 7 technologies across 5 categories. Key investments include Facebook Pixel for analytics, AudioEye for accessibility & Scorpion for legal marketing. The firm has 2 office locations, handling Accident, Asbestos Mesothelioma, Aviation, Car Accident cases. Within the Awareness Leaders segment (2,459 firms), Kalfus and Nachman PC ranks #252 and outperforms 90% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
89.8% Percentile
#252 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 7 tools detected
accessibility 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
hayesmslawyer.com 37.3 100.0% Awareness Leaders
batonrougepersonalinjurylawfirm.com 47.8 100.0% Awareness Leaders
rutterandsleeth.com 47.8 100.0% Awareness Leaders
Stapleton, Mark S. 37.3 100.0% Awareness Leaders
Murray & Murray Co. 47.8 100.0% Awareness Leaders
orlando-criminaldefensefirm.com 41.3 100.0% Awareness Leaders
Woodlawfirm Tx Com 37.3 100.0% Awareness Leaders
Eisenstadt & Krippendorf Group 37.3 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
96%
Facebook Pixel · Google Tag Manager · Scorpion · Simpli.fi
Engagement
0%
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
47.8 D 15 Norfolk you
GibsonSingleton Virginia Injury Attorneys 24.0 F 18 Hayes
MartinWren 73.0 B 18 Charlottesville
Altizer Law, P.C. 31.5 F 18 Roanoke
Becker 14.5 F 18 Springfield
Pierce & Thornton 10.5 F 18 Norfolk
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Norfolk, VA
870 N Military Highway, 23502
Headquarters
Norfolk, VA
870 N. Military Hwy. Suite 300, 23502

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