67B-
Sophistication Index

Johnston Law Firm

Portland Personal Injury Attorney | Experienced Injury law Firm in Oregon! Experience Matters: Oregon Premier Personal Injury Attorneys that You can trust! Schedule a free consultation today! Top rate…

HQ Portland, OR#7 of 93 Attorneys 8 johnston-lawfirm.com Tel +1-503-961-9029
Personal Injury Trucking Accidents Wrongful Death -- Plaintiff Bike Accidents Medical Negligence Motor Vehicle Accidents -- Plaintiff Pedestrian Injuries Birth Injuries +3
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Johnston Law Firm operates 8 offices across OR & Oregon, backed by 13 technologies spanning 8 categories. Key investments include Facebook Pixel for analytics, nGage for chat & intake & CallRail for call tracking. The firm has 2 attorneys & 8 office locations, handling Personal Injury, Trucking Accidents, Wrongful Death -- Plaintiff, Bike Accidents cases. Within the Conversion-Focused Firms segment (5,831 firms), Johnston Law Firm ranks #2021 and outperforms 65% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
65.4% Percentile
#2021 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Analytics 4
Facebook Pixel Google Analytics Google Tag Manager LinkedIn Insight
Call Tracking 1
CallRail
Chat & Intake 1
nGage
CMS 1
WordPress
Email Infrastructure 2
Google Workspace Microsoft 365
Programming Language 1
PHP
Structured Data 2
Schema.org (Attorney) Schema.org (LegalService)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Groth Law Firm 55.8 100.0% Conversion-Focused Firms
Durflinger Oliver & Associates 77.0 98.6% Conversion-Focused Firms
Nager Romaine Schneiberg 67.5 98.6% Conversion-Focused Firms
wwinjurylaw.com 68.5 98.6% Conversion-Focused Firms
creedongill.com 77.0 98.6% Conversion-Focused Firms
Hurst Boleky LLC 79.5 98.6% Conversion-Focused Firms
Cueria Law Firm 83.3 98.6% Conversion-Focused Firms
Deans Stepp Law, LLP 77.0 98.6% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
40%
nGage
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Johnston Law Firm 66.8 B- 8 Portland you
Harris Law Firm 73.3 B 12 Hillsboro
Hunking Law 9.5 F 12 Corvallis
The Corson & Johnson Law Firm 59.0 C 12 Eugene
The Gatti Law Firm 53.5 C- 11 Coburg
Kehoe Sands Law 41.0 D 11 Hillsboro
Attorney Roster 2 found
NameLocationPractice
Marc Johnston Hillsboro, Oregon personal-injury
Office Locations 8 offices
Headquarters
Portland, OR
101 Southwest Main Street, 97204
Headquarters
Portland, OR
200 SW Market St Suite 1900, 97201
Bend, Oregon
Eugene, Oregon
Gresham, Oregon
Hillsboro, Oregon
Portland, Oregon
Salem, Oregon

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Misty
Misty Firm Data Analyst Top Law Dog