41D
Sophistication Index

Johnson May

Johnson May Law is a full-service law firm based in Boise and Twin Falls, Idaho. They specialize in various areas of law including Business, Real Estate, Bankruptcy, Estate Planning, and Family Law. T…

HQ Boise, ID#10 of 23 johnsonmaylaw.com Est. 1998
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Johnson May is a Boise, Idaho-based personal injury firm running 10 technologies across 7 categories. Key investments include Google Analytics for analytics, CallRail for call tracking & WordPress for cms. Johnson May is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
15.8% Percentile
#4911 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
callthecaraccidentlawyer.com 13.5 100.0% Awareness-Only Firms
Blair & Ramirez LLP 30.5 100.0% Conversion-Focused Firms
Ayar Law 14.5 100.0% Minimalist Tech Users
BLAIR & RAMIREZ 30.5 100.0% Conversion-Focused Firms
royinjurylaw.com 37.5 100.0% Conversion-Focused Firms
DeWitt Algorri & Algorri 41.0 100.0% Basic Tech Adopters
Law Offices of Nolan Klein 17.5 100.0% Awareness-Only Firms
legalfortwayne.com 13.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Simpli.fi
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
41.0 D — Boise you
Racine Olson Nye Budge & Bailey 57.5 C 12 Pocatello
Rice McGowan & Brandt 33.5 F 10 Boise
Bowers Law Firm 0.0 F 9 Rexburg
James, Vernon & Weeks, P.A. 0.0 F 7 Coeur D'Alene
Hepworth Holzer Llp. 63.5 C+ 6 Boise
Office Locations 1 offices
Headquarters
Boise, ID
199 North Capitol Boulevard, 83702

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