67B-
Sophistication Index

johnshermanlaw.com

Attorneys 1 johnshermanlaw.com

johnshermanlaw.com is a personal injury law firm with a B- technology grade. Key investments include Google Analytics for analytics, HubSpot Chat for chat & intake & Gravity Forms for forms. Within the Conversion-Focused Firms segment (5,831 firms), johnshermanlaw.com ranks #1999 and outperforms 66% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
65.7% Percentile
#1999 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Morgan Levine Dolan, P.C. 86.0 100.0% Retention Innovators
Abogados Karlin 59.5 100.0% Conversion-Focused Firms
Ferrer 74.0 100.0% Conversion-Focused Firms
Rose Law 69.0 100.0% Conversion-Focused Firms
Moet Law Group, Apc 74.0 100.0% Conversion-Focused Firms
Price Petho & Associates 64.0 100.0% Conversion-Focused Firms
Ellis Law Corporation 77.0 100.0% Conversion-Focused Firms
The Sterling Firm 43.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
80%
Gravity Forms · HubSpot Chat · Wistia
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
John Sherman Manchester, New Hampshire personal-injury
Office Locations 1 offices

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