45D
Sophistication Index

Joel E. Brown

Joel E. Brown, Attorney at Law is a company based in Peoria, IL that provides legal services for complex personal injury cases. With over 30 years of experience, Attorney Brown is equipped to handle c…

HQ Peoria, IL#5 of 16 Attorneys 2 joelebrown.com Tel (309) 271-1118
Personal Injury Motor Vehicle Accidents Trucking Accidents Catastrophic Injury Brain Injury Medical Malpractice

Joel E. Brown is a Peoria, Illinois-based personal injury firm running 12 technologies across 11 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Gravity Forms for forms. The firm has 2 office locations, handling Personal Injury, Motor Vehicle Accidents, Trucking Accidents, Catastrophic Injury cases. Within the Basic Tech Adopters segment (6,792 firms), Joel E. Brown ranks #1157 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
83.0% Percentile
#1157 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
Chat & Intake 1
CMS 1
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Smouse & Mason, LLC 45.0 100.0% Basic Tech Adopters
Abrate & Olsen Law Group 19.5 100.0% Awareness Leaders
Babich Law Firm 45.0 100.0% Basic Tech Adopters
brunnandflynnlaw.com 55.5 100.0% Basic Tech Adopters
Wilson Law 59.5 100.0% Conversion-Focused Firms
brookmanrosenberg.com 51.0 100.0% Basic Tech Adopters
George W. Wiseman, Attorney at Law 45.0 100.0% Basic Tech Adopters
frameandframelaw.com 54.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
45.0 D 2 Peoria you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Peoria, IL
416 Main St Ste 1300, Peoria, Illinois, 61602, United States, 61602
Headquarters
Peoria, IL
416 Main Street Suite 1300, 61602

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