66B-
Sophistication Index

Carter Law Offices

HQ Des Moines, IA#2 of 33 Attorneys 4 jeffcarterlaw.com Tel 5155571961
Personal Injury Car Accidents Workers' Compensation Family Law Criminal Law Medical Malpractice Premises Liability -- Plaintiff Accidents & Injuries

Carter Law Offices is a Des Moines, Iowa-based personal injury firm running 14 technologies across 10 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 2 office locations, handling Personal Injury, Car Accidents, Workers' Compensation, Family Law cases. Within the Conversion-Focused Firms segment (5,831 firms), Carter Law Offices ranks #2059 and outperforms 65% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
64.7% Percentile
#2059 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Cassian & Carter LLC 66.0 100.0% Conversion-Focused Firms
Gagnoneisele 74.5 100.0% Conversion-Focused Firms
The Merkel Law Firm, LLC 74.5 100.0% Conversion-Focused Firms
Callbiggs 66.0 100.0% Conversion-Focused Firms
Russell Smith Attorneys 66.0 100.0% Conversion-Focused Firms
Law Office of Kevin L. Beard, P.A. 74.5 100.0% Conversion-Focused Firms
mikeburnslaw.com 66.0 100.0% Conversion-Focused Firms
ksrllp.com 74.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
All in One SEO · Bing Ads · Google Analytics
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
66.0 B- 4 Des Moines you
Stuart Tinley Law Firm LLP 0 F 7 Council Bluffs
Spaulding & Shaull, P.L.C. 0.0 F 6 Des Moines
Johnson, Mulholland, Cochrane, Cochrane, Yung & Engler, P.L.C. 64.0 C+ 5 Fort Dodge
Ragsdale LLC 10.5 F 5 Ames
RSH Legal 61.5 C+ 5 Cedar Rapids
Attorney Roster 1 found
NameLocationPractice
Office Locations 2 offices
Headquarters
Des Moines, IA
300 Walnut St, 50309-2202
Headquarters
Des Moines, IA
300 Walnut Street Suite 260, 50309

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