49D
Sophistication Index

insmarketplace.com

insmarketplace.com
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insmarketplace.com is a personal injury law firm with a D technology grade. Key investments include Cloudflare Web Analytics for analytics, WPForms for forms & accessiBe for accessibility. Within the Basic Tech Adopters segment (6,792 firms), insmarketplace.com ranks #786 and outperforms 88% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
88.4% Percentile
#786 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
accessibility 1
accessiBe
Analytics 3
Cloudflare Web Analytics Google Analytics Google Tag Manager
CMS 1
WordPress
Email Infrastructure 1
Microsoft 365
Fonts 2
Font Awesome Google Fonts
Forms 1
WPForms
JS Framework 1
React
JS Library 1
jQuery
Page Builder 1
Elementor
Programming Language 1
PHP
Security 1
Google reCAPTCHA
Structured Data 1
Schema.org (LocalBusiness)
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
steenberglaw.com 34.5 100.0% Basic Tech Adopters
Christopher L Jackson Law Ofc 38.5 100.0% Basic Tech Adopters
G.R. Johnson Law Personal Injury Attorney 54.0 100.0% Basic Tech Adopters
ecd.law 46.0 100.0% Basic Tech Adopters
The Lichtenegger Law Firm 44.3 100.0% Basic Tech Adopters
Kentucky ElderLaw 39.5 100.0% Basic Tech Adopters
jlglawoffice.com 39.5 100.0% Basic Tech Adopters
Manard Law, LLC 34.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
WPForms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

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