30F
Sophistication Index

Injury Smart Law

Injury Smart Law is a personal injury law firm based in St. George, Utah. They specialize in helping individuals who have been injured in accidents, dog bites, or slip and falls. With their extensive …

HQ Ogden, UT#5 of 5 injurysmartlaw.com

Injury Smart Law is a Ogden, Utah-based personal injury firm running 10 technologies across 9 categories. Key investments include Google Analytics for analytics, CallRail for call tracking & WordPress for cms. Injury Smart Law is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
4.1% Percentile
#5594 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 10 tools detected
Analytics 1
Call Tracking 1
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
LA Century Law 53.5 100.0% Conversion-Focused Firms
Alagood Cartwright Burke PC 54.5 100.0% Conversion-Focused Firms
Stephen T Bowling: DWI & Criminal Defense Attorneys 23.0 100.0% Basic Tech Adopters
The Lobb Firm 33.5 100.0% Conversion-Focused Firms
McGowan & Cecil, 49.5 100.0% Conversion-Focused Firms
Ron Austin Law 44.0 100.0% Conversion-Focused Firms
Appleton & Appleton LLC 54.5 100.0% Conversion-Focused Firms
Greeneinsurancegroup 9.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
29.5 F — Ogden you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Office Locations 1 offices
Headquarters
Ogden, UT
221 25th Street, 84401

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