26F
Sophistication Index

SMITH MORGAN

Personal Injury Lawyer | Oregon | Smith Morgan LLP If you're injured due to someone else's negligence, call Smith Morgan LLP of OR so we can fight for you. Free Consultation. Call 503 877 1460. CONTAC…

HQ Salem, OR#7 of 16 Attorneys 7 injuryonly.com Tel +1-503-926-8116
Personal Injury Motor Vehicle Accidents

SMITH MORGAN operates 8 offices across OR & Oregon, backed by 5 technologies spanning 4 categories. Key investments include Facebook Pixel for analytics, Scorpion for legal marketing & Schema.org (LegalService) for structured data. The firm has 2 attorneys & 8 office locations, handling Personal Injury, Motor Vehicle Accidents cases. Within the Awareness Leaders segment (2,459 firms), SMITH MORGAN ranks #1064 and outperforms 57% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
56.8% Percentile
#1064 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 5 tools detected
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
South Florida Injury Law Firm 26.0 100.0% Awareness Leaders
lawofficeoftroybowlin.com 36.5 100.0% Awareness Leaders
Obenshain Law Group 26.0 100.0% Awareness Leaders
Blaine Jones 26.0 100.0% Awareness Leaders
Packard Law Firm 36.5 100.0% Awareness Leaders
Wells & Wells 26.0 100.0% Awareness Leaders
Palmisano & Goodman, P.A. 26.0 100.0% Awareness Leaders
springsattorney.com 36.5 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
Facebook Pixel · Google Tag Manager · Scorpion
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
26.0 F 7 Salem you
Dawson Law Group 34.5 F 9 Portland
Tim Jones PC 90.0 A+ 9 Portland
Oliveros Law Group PC 10.5 F 8 Clackamas
Johnston Law Firm 66.8 B- 8 Portland
Andersen & Linthorst 46.0 D 8 Medford
Attorney Roster 2 found
NameLocationPractice
William Morgan Portland, Oregon personal-injury
Office Locations 8 offices
Headquarters
Salem, OR
525 Glen Creek Road Northwest, 97304
Headquarters
Salem, OR
525 Glen Creek Rd NW Ste 300, 97304

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Misty
Misty Firm Data Analyst Top Law Dog