76B+
Sophistication Index

Smith Magram Michaud Colonna

HQ Burlington, NJ#1 of 1 Attorneys 9 injurylawyernj.com Tel 6095890649
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Smith Magram Michaud Colonna operates 10 offices across NJ & New Jersey, backed by 16 technologies spanning 11 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm has 10 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Smith Magram Michaud Colonna ranks #1144 and outperforms 80% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
80.4% Percentile
#1144 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 16 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Fonts 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Weisberg & Weisberg, P.L.L.C. 75.5 100.0% Conversion-Focused Firms
sheffylaw.com 75.5 100.0% Conversion-Focused Firms
Klinger, Robinson & Ford, LLP 75.5 100.0% Conversion-Focused Firms
Baritz KBK Law Group, LLC 75.5 100.0% Conversion-Focused Firms
Fogarty Law Group PLLC 75.5 100.0% Conversion-Focused Firms
bachlawfirm.com 75.5 100.0% Conversion-Focused Firms
Leeseberg Tuttle 75.5 100.0% Conversion-Focused Firms
morrisseylegalgroup.com 75.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
All in One SEO · Bing Ads · Google Analytics
Engagement
40%
Microsoft Clarity
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
75.5 B+ 9 Burlington you
Costello & Silverman, LLC 56.5 C 13 Mount Laurel
Escandon, Fernicola, et al 65.0 B- 13 Allenhurst
Jeffrey M. Sheppard 9.5 F 11 Deptford
Robinson & Robinson, LLC 48.0 D 11 Millville
Simon Law Group 49.0 D 11 Somerville
Attorney Roster 1 found
NameLocationPractice
Casey Colonna Jersey City, New Jersey personal-injury

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