40D
Sophistication Index

Indie Law

It's time to own your brand. Indie Law offers trademark services to businesses and entrepreneurs. Based in Chicago, serving clients around the world.

HQ Chicago, IL#120 of 383 Attorneys 1 indielaw.com Tel +1 312-766-6889 Est. 2016

Indie Law is a Chicago, Illinois-based personal injury firm running 14 technologies across 11 categories. Key investments include Ahrefs for analytics, HubSpot Chat for chat & intake & TrustIndex for reviews. Within the Basic Tech Adopters segment (6,792 firms), Indie Law ranks #1854 and outperforms 73% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
72.7% Percentile
#1854 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Chat & Intake 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Reviews 1
Structured Data 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bruno & Schoenthal 54.0 100.0% Conversion-Focused Firms
BurneikisLaw 41.0 100.0% Basic Tech Adopters
roxellrichards.com 52.0 100.0% Basic Tech Adopters
Herbert Law Firm, Injury Accident Lawyers 34.5 100.0% Basic Tech Adopters
Gibbs & Crivelli, Slingshot Law 10.5 99.3% Awareness-Only Firms
Law Office of Mallon & Tranger 48.0 99.2% Conversion-Focused Firms
Juris Digital 20.0 99.2% Minimalist Tech Users
migliorelaw.com 46.0 99.2% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Ahrefs · Google Analytics · Google Tag Manager
Engagement
60%
HubSpot Chat · Wistia
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
40.5 D 1 Chicago you
Donald W Fohrman & Associates 28.0 F 10 Elmhurst
Lawler Brown Law Firm 59.5 C 10 Marion
The Bryant Law Group 0.0 F 10 Chicago
Attorneys of Chicago Personal Injury Lawyers 61.0 C+ 10 Chicago
Corboy & Demetrio 66.5 B- 10 Chicago
Office Locations 1 offices
Headquarters
Chicago, IL
639 West Diversey Parkway, 60607

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Misty
Misty Firm Data Analyst Top Law Dog