31F
Sophistication Index

Huntington Bancshares Incorporated

Huntington Bank offers online banking, mortgage, investing, loans, credit cards, and a full suite of financial services with $179 billion in assets and over 1,000 branches in 11 states.

HQ Columbus, OH#37 of 81 Attorneys 1 huntington.com Tel +1 614-480-2265 Est. 1866
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Huntington Bancshares Incorporated is a Columbus, Ohio-based personal injury firm running 11 technologies across 5 categories. Key investments include Bing Ads for analytics, The Trade Desk for advertising & Google Workspace for email infrastructure. Within the Awareness Leaders segment (2,459 firms), Huntington Bancshares Incorporated ranks #812 and outperforms 67% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
67.0% Percentile
#812 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 11 tools detected
Advertising 1
The Trade Desk
Analytics 4
Bing Ads Facebook Pixel Google Analytics LinkedIn Insight
Email Infrastructure 2
Google Workspace Microsoft 365
JS Framework 2
Next.js React
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Vaaler 53.3 100.0% Awareness Leaders
mtbarrettlaw.com 37.5 100.0% Awareness Leaders
Trustmark 57.3 100.0% Awareness Leaders
Pelnik 53.3 100.0% Awareness Leaders
Thelighthouseservices 58.8 99.6% Basic Tech Adopters
Hcandcinsurance 81.3 99.6% Retention Innovators
J. Jackson Law Offices, PLLC 41.3 99.1% Awareness Leaders
Northern Manhattan 37.3 99.1% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
100%
Bing Ads · Facebook Pixel · Google Analytics · LinkedIn Insight · The Trade Desk
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Huntington Bancshares Incorporated 31.0 F 1 Columbus you
Markovits, Stock & DeMarco, LLC 65.0 B- 10 Cincinnati
Lindhorst & Dreidame Co., L.P.A. 64.0 C+ 10 Cincinnati
The Attkisson Law Firm 59.0 C 9 Moraine
Rothchild Law Office 27.0 F 9 Cincinatti
The Baker Law Group 62.0 C+ 9 Columbus
Office Locations 1 offices
Headquarters
Columbus, OH

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Misty
Misty Firm Data Analyst Top Law Dog