14F
Sophistication Index

Heaviside Reed Zaic

HQ Laguna Beach, CA#3 of 6 Attorneys 1 hrzlaw.com Tel 949-715-5120
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Heaviside Reed Zaic is a Laguna Beach, California-based personal injury firm running 5 technologies across 4 categories. Key investments include Facebook Pixel for analytics, GoDaddy Website Builder for cms & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Heaviside Reed Zaic ranks #985 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
86.3% Percentile
#985 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 5 tools detected
Analytics 2
Facebook Pixel Google Analytics
CMS 1
GoDaddy Website Builder
Email Infrastructure 1
Microsoft 365
Structured Data 1
Schema.org (LocalBusiness)
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
eshawlaw.com 14.5 100.0% Awareness-Only Firms
beattieashmore.com 10.5 100.0% Awareness-Only Firms
Kenkeoinsurance 14.5 100.0% Awareness-Only Firms
Thesmithfamilylawfirm 24.0 100.0% Basic Tech Adopters
Greene & Schultz 26.5 100.0% Awareness Leaders
Roman & Roman, P.A. 13.5 100.0% Awareness-Only Firms
Twinshieldinsurance 10.5 100.0% Awareness-Only Firms
Ryan Duffy Law 10.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Heaviside Reed Zaic 14.5 F 1 Laguna Beach you
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Raymond E. Frost & Associates 0.0 F 10 Fremont
DP Injury Attorneys 55.5 C 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin

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