28F
Sophistication Index

Hawkins Parnell & Young LLP

HQ Atlanta, GA#173 of 345 Attorneys 1 hpylaw.com Tel 404-614-7571

Hawkins Parnell & Young LLP is a Atlanta, Georgia-based personal injury firm running 7 technologies across 6 categories. Key investments include Cloudflare Web Analytics for analytics, Mimecast for email security & Font Awesome for fonts. Within the Awareness Leaders segment (2,459 firms), Hawkins Parnell & Young LLP ranks #1074 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
56.4% Percentile
#1074 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 7 tools detected
Email Security 1
Fonts 1
Programming Language 1
PHP
UI Framework 1
video_conferencing 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Ogden Murphy Wallace PLLC 28.0 98.7% Awareness Leaders
carrallison.com 24.0 98.5% Awareness-Only Firms
Epbb 25.0 98.4% Awareness Leaders
Naser Rebbecca A Atty 38.5 98.4% Awareness Leaders
Frost Brown Todd 38.5 98.4% Awareness Leaders
Fraser Stryker PC LLO 37.5 98.2% Awareness-Only Firms
Dinsmore & Shohl Llp. 41.5 98.2% Awareness Leaders
Swanson, Martin & Bell, LLP 24.0 98.2% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
28.0 F 1 Atlanta you
Day Injury Law 0.0 F 10 Watkinsville
Pasley & Nuce, 13.5 F 10 Griffin
Webb 65.0 B- 10 Peachtree City
Andersen Tate & Carr PC 24.0 F 10 Duluth
Babcock Law Firm 29.5 F 10 Brunswick

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim hpylaw.com →
Misty
Misty Firm Data Analyst Top Law Dog