38F
Sophistication Index

Harshman Ponist Smith & Rayl, LLC

Harshman Ponist Smith & Rayl, LLC, in Indianapolis, Indiana, offers a full range of legal services aimed at helping individuals, families and businesses protect their rights, their interests and their…

HQ Indianapolis, IN#36 of 101 Attorneys 9 hpindiana.law Tel +1-317-550-4492
Criminal Defense Divorce Custody & Visitation Child Support Wage Loss Estate Planning - Wills Employment Civil Litigation +2
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Harshman Ponist Smith & Rayl, LLC operates 7 offices across IN & Indiana, backed by 7 technologies spanning 7 categories. Key investments include Google Tag Manager for analytics, Intaker for intake software & Microsoft 365 for email infrastructure. The firm has 2 attorneys & 7 office locations, handling Criminal Defense, Divorce, Custody & Visitation, Child Support cases. Harshman Ponist Smith & Rayl, LLC is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
13.9% Percentile
#5018 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 7 tools detected
Analytics 1
Google Tag Manager
Email Infrastructure 1
Microsoft 365
Intake Software 1
Intaker
JS Library 1
jQuery
Legal Marketing 1
FindLaw/Thomson Reuters
Security 1
Google reCAPTCHA
UI Framework 1
Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
lawrence-lawfirm.com 66.0 95.6% Conversion-Focused Firms
lawrenceodom.com 66.0 95.6% Conversion-Focused Firms
Racine Olson Nye Budge & Bailey 57.5 95.6% Conversion-Focused Firms
Chanfrau & Chanfrau Attorneys and Counselors at Law 63.5 95.3% Conversion-Focused Firms
Carabin & Shaw 56.3 95.3% Conversion-Focused Firms
Castle Law Office 81.5 95.3% Retention Innovators
greenbergrubylaw.com 65.5 94.9% Conversion-Focused Firms
mahaneypappaslaw.com 42.0 94.9% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
FindLaw/Thomson Reuters · Google Tag Manager
Engagement
0%
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
Google Analytics
72.5% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Harshman Ponist Smith & Rayl, LLC 38.5 F 9 Indianapolis you
Ward & Ward Personal Injury Lawyers 80.5 A- 12 Indianapolis
Mcglone Law 59.5 C 12 Terre Haute
Rubino, Ruman, Crosmer, Smith, Sersic & Polen 44.0 D 12 Dyer
Law Office of Travis J. McConnell 43.5 D 11 Warsaw
Lane Brown, LLC 76.5 B+ 11 Reynolds
Attorney Roster 2 found
NameLocationPractice
Georgia Dunkerley Indianapolis, Indiana personal-injury
Office Locations 7 offices
Headquarters
Indianapolis, IN
3650 N Washington Blvd, 46205
Headquarters
Fishers, Indiana
Carmel, Indiana
Evansville, Indiana
Fort Wayne, Indiana
Indianapolis, Indiana
South Bend, Indiana

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