42D
Sophistication Index

Houlon, Berman, Bergman

HQ Greenbelt, MD#2 of 6 Attorneys 2 houlonberman.com

Houlon, Berman, Bergman is a Greenbelt, Maryland-based personal injury firm running 15 technologies across 11 categories. Key investments include Google Analytics for analytics, Distinguished Counsel for reviews & Gravity Forms for forms. The firm has 3 office locations. Within the Basic Tech Adopters segment (6,792 firms), Houlon, Berman, Bergman ranks #1561 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
77.0% Percentile
#1561 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 15 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 2
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Travis Law Group 28.0 100.0% Basic Tech Adopters
guyglennlaw.com 54.0 100.0% Basic Tech Adopters
chakmakislaw.com 46.5 100.0% Basic Tech Adopters
Sifflaw 50.0 100.0% Basic Tech Adopters
Pardalis & Nohavicka | Attorneys 39.5 100.0% Basic Tech Adopters
Biegel Law Firm 43.5 100.0% Basic Tech Adopters
Ictinsurance 34.5 100.0% Basic Tech Adopters
Archangel Law Group 39.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
42.5 D 2 Greenbelt you
WGK Personal Injury Lawyers 65.5 B- 10 Baltimore
Schochor, Federico and Staton, P.A. 54.5 C- 8 Baltimore
Gilman & Bedigian 80.5 A- 8 Lutherville Timonium
Murphyfalcon 78.5 B+ 8 Baltimore
Law Offices of Joel L. Katz, LLC 64.0 C+ 8 Annapolis
Attorney Roster 1 found
NameLocationPractice
Richard Alan Finci Baltimore, Maryland personal-injury
Office Locations 3 offices
Headquarters
Greenbelt, MD
7850 Walker Dr Ste 160, 20770-3241

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