23F
Sophistication Index

hmia.com

Attorneys 1 hmia.com

hmia.com is a personal injury law firm with a F technology grade. Key investments include Google Analytics for analytics, Apple Business Chat for chat & intake & Microsoft 365 for email infrastructure. Ranked #698 among 7,198 firms in the Awareness-Only Firms segment, hmia.com outperforms 90% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
90.3% Percentile
#698 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 8 tools detected
Analytics 1
Chat & Intake 1
Email Infrastructure 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Safechoicemn 9.5 99.6% Awareness-Only Firms
Hbwins 9.5 99.4% Awareness-Only Firms
Premierinsuranceagency 9.5 99.3% Awareness-Only Firms
Eifsonline 9.5 99.3% Awareness-Only Firms
Twinbridgesins 9.5 99.3% Awareness-Only Firms
Rothinsurance 9.5 99.1% Awareness-Only Firms
Howie Law, PC 9.5 99.0% Minimalist Tech Users
Idahoselectinsurance 9.5 98.5% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Apple Business Chat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size

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Misty Firm Data Analyst Top Law Dog