49D
Sophistication Index

Herring, Long & Crews, P.C.

Herring, Long & Crews, P.C. is a civil practice law firm with headquarters in the historic downtown business district of Canton, Mississippi. The original firm was founded in 1950 by Judge G.B. Herrin…

HQ Canton, MS#1 of 1 Attorneys 3 hlclawfirm.com Tel +1-601-859-2573
Family Law Divorce Estate Planning Wills Trusts Custody & Visitation Personal Injury Business Law
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Herring, Long & Crews, P.C. is a Canton, Mississippi-based personal injury firm running 12 technologies across 9 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & WordPress for cms. The firm handles Family Law, Divorce, Estate Planning, Wills cases. Ranked #68 among 2,459 firms in the Awareness Leaders segment, Herring, Long & Crews, P.C. outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
97.3% Percentile
#68 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 12 tools detected
CMS 1
Fonts 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
rsandrews.esq 61.5 100.0% Conversion-Focused Firms
douglasnfox.com 61.5 100.0% Conversion-Focused Firms
Legrand & Bernstein 49.0 100.0% Awareness Leaders
robhenrylegal.com 61.5 100.0% Conversion-Focused Firms
mk4law.com 49.0 100.0% Awareness Leaders
hotzlawoffice.com 61.5 100.0% Conversion-Focused Firms
The Quinn Law Firm LLC 49.0 100.0% Awareness Leaders
bojolaw.com 49.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
60%
All in One SEO · Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
2 enterprise-grade tools
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
49.0 D 3 Canton you
The Bowling Law Firm, A Professional Law Corporation 75.0 B+ 6 Gulfport
Merkel & Cocke, P.A. 69.0 B- 6 Clarksdale
Barrett Law Group, P.A. 64.0 C+ 5 Lexington
Lake Tindall, LLP 29.5 F 5 Greenville
Witherspoon & Compton, LLC 77.0 B+ 4 Meridian
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Canton, MS
129 East Peace Street, 39046

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